What is Live Streaming?
Live streaming is the live form of video on the internet. While watching a live broadcast on a TV can be a major affair, watching a live broadcast online can be view on almost any device that can be connected to the internet. From computers to phones, tablets to smart TVs, viewing a live stream is in reach of your fingertips.
Why Live Stream?
Live Streaming come with some significant advantages over old media. Direct audience engagement and feedback is one the key attractions of streaming that regular TV broadcasts could never provide. The ability to live stream can be simply achieved by anyone using a smart phone.
All readily accessible platforms provide direct interaction between the audience and streaming in via a text chat box. Public streaming services such as Facebook, YouTube, Twitch, Instagram, TikTok, etc. are the most popular. This is great for almost any content available as your audience will inform you if they do or don’t enjoy what you are providing.
Other services are beneficial for webinars, replacing traditional seminar events and face-to-face interactions. Platforms such as Zoom, Skype, Slack, Discord, Airmeet, and Hopin expand the capabilities of live streaming to include direct interaction via a mix of voice, face cameras, text, and screen sharing by request.